By entering the address of the web page you want to advertise, our automated advertising technology takes the content of your web page and uses it to quickly build 6 professional-quality, rich-media advertisements that conform to Internet Advertising Bureau (IAB) standards. Those advertisements are then displayed across Microsoft Advertising sites like MSN, Windows Live, MSNBC and others. When customers in the geographic location you target open a web page on one of our publishers' web sites we'll show them your ad and direct anyone who clicks on your ad to your web site.
Your ads can appear on premium Microsoft Advertising sites like MSN, Windows Live, MSNBC and others. Our proprietary ad serving technology will automatically optimize your promotion so your ads appear more often on the sites they perform best on.
Your account is set up with an initial credit limit of $50. If you reach your credit limit before the end of 30 days, your credit limit is raised in increments. Your initial credit limit of $50 is first increased to $250 and then to a final level of $500. Your account is charged when your balance reaches a credit level, or every 30 days; whichever happens first. A new billing cycle begins at that time.
Example: Example: On August 1st, Melissa opens a new account and starts accruing costs. On August 5th, Melissa hits her initial $50 credit limit and is billed for the amount accrued. Melissa's credit limit is now raised to $250 and a new billing cycle begins. On August 25th, Melissa reaches her $250 credit limit. Melissa is charged for the amount accrued and her credit limit is increased to $500. Melissa's next payment will be due on September 25th or when she accrues charges in excess of the final $500 credit limit; whichever occurs first.
You may stop your promotions at any time. After you stop your promotions, your credit card account will be charged for any remaining amount you owe within 30 days. After that, your credit card will no longer be charged unless you re-start your promotion or create and run a new promotion. You are fully responsible for paying for all advertising services; however, if your credit card is erroneously charged, you are entitled to receive a full, prompt refund of any amounts charged in error. Please contact our customer service department at https://realbird.ipromote.com/contact/ if you have any questions or concerns regarding credit card billing and refunds.
To make changes to your promotion details or the appearance of your ad, log in to your account at https://realbird.ipromote.com, find your active promotion name and click on Edit link below it. Once the Edit window opens, you will be able to change the creative, targeting, budget, and duration of your promotion. If you make change to your creative, your changes will take effect immediately and your ad will update as soon as the editorial staff has reviewed and approved your changes.
Log in to your account at https://realbird.ipromote.com. You will see your active promotions listed on the Promotions tab. At the end of each row is a "State" column with a switch to turn promotions on or off. Flipping this switch does not take effect immediately but usually happens within a few minutes, so keep in mind that there is the possibility of receiving a few more impressions and/or clicks after pressing the button.
Your login name is the e-mail address you used to sign up for your account. If you forgot the password to your account, just click the Login link in the top right corner at https://realbird.ipromote.com, then click the Forgot Your Password link under the login box. Type in the e-mail address you used to create your account and click the Reset Password button.
When you open an ad for editing, you make the changes in a popup window. When you're finished with your changes, click the Save button. Once your changes are reviewed and approved your ad will be updated.
Ads can have from one to three images in them. There are always three image placeholders in the ad so it's best to pick three great images that really show off the page or product that you want to promote. If there are less than three images the available images will repeat to complete the ad's three-image slideshow.
Our patent-pending WebPageToAds technology attempts to find the best images on your page to illustrate your promotion. If your images aren't in the proper dimensions to fit in the ad they can get cropped or resized and that can cause undesired effects. The ad uses three images that are 360 pixels wide by 225 pixels high. If you have a photo editing program like Photoshop, Paint Shop Pro, GIMP, or Microsoft Paint you can open the image you want to use in your ad and resize or crop it to 360 x 225 so that it fits perfectly in your ad. You can then upload the new image manually by clicking the ‘upload more images' link and selecting 'My Drive'. In addition, you can also select the 'Stock Library' link to search from over 11.5 million images to find the one that best represents your business. Lastly, click the 'My Website' link to enter the URL of another webpage on your site and we’ll fetch images from there.
Ad Network: An advertising company that handles serving, tracking, and payment collection for online advertising campaigns. The "network" connects the web sites that have available space for showing ads to the advertisers that need that space to show their ads, collects the fees for serving the ads from the advertiser, and gives a percentage to the publisher web sites for their services placing the ads on their pages.
Advertiser: A website that places advertisements for its product on other websites (publisher sites) for the purpose of getting more visibility and sales for their product. The Advertiser pays a commission to the publisher web sites in exchange for showing their advertisements.
AdXpert: iPromote's proprietary targeting system that adjusts when and where ads are displayed by determining the sites or pages on which that ad has historically performed most effectively.
Analytics: The numerical data that is gathered by taking the number of times a specific advertisement was placed on web pages and comparing that to the number of times it was clicked on and the number of times that the click on the ad resulted in the desired action (a sale of a product, a signup for a mailing list, etc.).
Banner: Specifically this can refer to the long, horizontal, 728 pixel wide by 90 pixel high advertisement that is typically seen at the top of a web page. In more general terms, "banner" can refer to any size of online advertisement.
Campaign/Promotion: A group of advertisements that is comprised of similar creative assets and set to run within a specified budget and a specified time frame. It can also encompass specific publisher sites and targeting methods to be used for that group of advertisements.
Clicks: An interaction with (click on) an advertisement that results in that user visiting the advertiser's web page.
Click-through: Same as "click": a user interacts with an advertisement and "clicks through" to the advertiser's web page.
Conversion: A click-through to an advertiser's web site that results in a sale of that web site's product. Conversion, or making a sale, is the overall goal and measure of success of most advertising campaigns.
Conversion rate: The percentage of users clicking through to an advertiser's web site that result in a sale of that web site's product. If 1,000 users click through to a web site and 10 of those users buy that site's product, the conversion rate is 10/1000, or .01 (1%).
CPC (Cost Per Click): An advertising pricing model that charges the advertiser every time one of their ads is clicked on.
CPM (Cost Per 1,000 Impressions): A pricing model based on a cost for every 1,000 times an ad is shown on publishers' web sites (M is the Roman numeral for 1,000). This cost model is usually associated with branding campaigns that are more interested in visibility and exposure than in click rates.
CTR (Click-Through Rate): The percentage of internet users that click an advertisement after seeing it shown on a web page. If an advertisement is shown 1000 times and 20 users click on it, the CTR is 20/1000, or .02 (2%).
Destination URL: The web page or landing page people will be directed to when they click on your ad.
Display Ad: Also known as a "banner ad", a display ad is a static or animated graphical advertisement that is placed across the top or down the sides of a webpage and that hyperlinks to the advertiser's site when clicked. This is in contrast to a "text ad" or "search ad" which is usually comprised solely of text and hyperlinks.
IAB (Interactive Advertising Bureau): The IAB (http://www.iab.net) recommends standards, fields research, and educates the Internet community about the value of interactive advertising. IAB and its members dedicate themselves to the continuing growth of the interactive advertising marketplace.
Impressions: The number of times an ad was seen by visitors to the web site showing the advertisement. Each visitor to the site triggers a showing of an advertisement and the total number of showings of that ad are referred to as the "impressions" that ad received.
Media: The photos, video, and audio that you use to represent your business in a promotion.
Media Cost: The amount of money spent on a given advertising campaign.
Monetize: To convert something to money. In Internet terms, monetize refers to finding a way to generate income from items posted on the Web.
Optimization: The act of observing the performance of a particular advertisement and learning where that advertisement performs best, then keeping that advertisement showing in those places where it is performing well.
Publisher: A website that adds space on their page to show advertisements in exchange for a commission. The commission is paid as a percentage of the amount of money the advertisers spend to show their ads in that space.
Targeting: The act of trying to identify users that are interested in a specific product or users that are in a specific geographic location.
Traffic: The aggregated group or number of web users that visit a given web site.
URL (Uniform Resource Locator): The address of a web page (http://www.mywebsite.com).
WebpageToAds Technology: Our patented process of scanning the web page to be advertised and instantly building your advertisement using the colors, images, and text that is already present on that page.